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Branding

BRAND & MARKET

Branding

Brand Ambassadors

Before you launch any campaigns, meet clients, or promote your business, you must have all branding in place. Most entrepreneurs are aware of this, but fall short when it comes to quality and consistency. As brand ambassadors for your small, medium, retail or growing business, we ensure all the variables are taken into account. If you are starting up or rebranding, call us and we will help you assess, strategise, develop and rollout your fresh identity.

A well-developed brand gives you the psychological edge in a competitive market.

 

Start-up Essentials

Logo and essentials for the start-up

CORPORATE IDENTITY

Logo

Letterheads

Email Signature

Business Cards

PowerPoint Template

Profile Writing

Company Brochures

Folders

Folder Inserts

BUSINESS DOCUMENTS

Business Forms

Compliment Slips

Continuation Sheets

Envelopes

Professionals

Now that you are operating look the part

SIGNAGE

Architectural Signage

Magnetic Stickers

Shop Branding

Vehicle Branding

Vinyl

Banners & Large Format Works

Billboards (Outdoor)

OTHER BRAND SOLUTIONS

Brand Usage Rules

Bespoke Artwork and Design

Packaging Design

Packaging Labels

Photographic Retouching

Photography

Campaign

It's time to prepare to reach out to the market

CAMPAIGN TOOLS

Press Advertising Campaigns

Campaign Brochures and Flyers

Copy and Script Writing

Corporate Videos

DVD /CD creation

CORPORATE GIFTS BRANDING

Calendars and Branded Diaries

CD Cliché and Cover

Clothing and Gifts

 

For print and production, we work with our partners and pass the special rates on to you. Not sure where to start? Give us a call 083 461 1268 or 011 803 9232.

Let's talk

Websites

 

BRAND & MARKET

Websites

Websites warrant their own section because getting it right has greater impact on your business now more than ever. Your website has become the first point of contact between the market and your brand.

There is more to it than looking good and we ensure you take all the good practice principles into account.

 

Start-up Essentials

For the small business that wants a high quality online presence

WEBSITE PACKAGES

See Packages to select your preferred option

Basic Package

Standard Package

Advanced Package

Custom Website Development

HOSTING AND EMAIL

Domain Registration / Transfer

Email

Free Fax to Email

Hosting

Server Space / Traffic

Parked Domain

BASIC ADD-ONS

Downloadable Documents

Forms

Google Map Integration

Slideshows and Rotators

Social Links Buttons

Video Gallery

Visitor Counter

YouTube and Vimeo Channel Setup

Expanding businesses

For the growing business that needs to interact with customers

CONTENT DEVELOPMENT

Website Profile Writing

Proof Reading

Content Research and

Development

ADVANCED ADD-ONS

Banner Advertising Integration

Calendars & Events

Directory / Phone Book

Donations Button

ECommerce Catalogue

FAQ-Frequently Asked Questions

Flash and Animations

Glossary

Guest Book

Interactive Organogram

Live Broadcast Feed

News Systems

PayPal Shop

Photo Gallery

Polls

QR Code

Responsive Website

Search Results

Widgets/Apps

Custom Solutions

A standard website may not be right for you. We offer bespoke solutions for your unique needs

TURNKEY SOLUTIONS

Auction System

Blog System

Booking & Reservations

Classified Ads System

Dating System

Digital Flip Publication

ELearning LMS Training

Help Desk and Ticketing Systems

Jobs & Recruitment

Online Shop

Real Estate and Property

Social Networking System

Vehicles Sales System

 

Not sure where to start? Let’s meet! Give us a call 083 461 1268 or 011 803 9232

LET'S TALK

marketing2

Social Media

 

BRAND & MARKET

Marketing

Once your brand has been established and is ready to present to the market, you can now focus on creating a connection between your brand and your target market. Thanks to digital advancements, it's easier than ever to talk to your audience. However, first you need to define them & find the right balance of traditional and online media to reach them.

Make your Marketing Investment Back

When you spend on marketing with us (whether it’s R5 000 or R10 000 a month) we put Return On Marketing Investment (ROMI) measurements in place for you for two reasons:

  • To check that at a minimum you are making your spend back and a positive return on the investment.
  • To assess what is working and focus the reinvestment on it.

Unlike other marketers, we focus on the bottom line and adjust the other tools to build it so you make your marketing investment back & grow your revenue base.

 

Cost Effective Media

For the small business that wants a high quality online presence

ONLINE CAMPAIGNS

Newsletter Campaign Setup

Newsletter Campaign Distribution

Online Advertising Campaigns (Ad Words, etc.)

SURVEYS

Marketing and Research Surveys Setup

Questionnaire Distribution (Online)

SEARCH ENGINE OPTIMISATION (Google Ranking)

Small Business Package

Medium Business Package

Corporate Business Package

Social Media

For the growing business that needs to interact with customers

SOCIAL MEDIA PACKAGES

See Social Media Campaign Packages for options

Newsletter

Twitter

Facebook (Business Page)

LinkedIn (Company Page)

Google+  (Business Profile)

YouTube (Industry News)

SPECIALIST SOCIAL MEDIA PLATFORMS

Pinterest

Tumblr

Instagram

Flickr

Vine

Blogger

Reddit

CUSTOM TRADITIONAL MARKETING SOLUTIONS

Our traditional strategies are customised to the client's needs. These are generally driven by the client's goals, target, budgets etc. See Branding for an overview of tools added to the final production.

Where necessary, we team up with fellow consultants and service providers to formulate or execute your strategy.

Not sure where to start? Let’s meet! Give us a call 083 461 1268 or 011 803 9232

LET'S TALK

Activation

Activation by The Business City

Our Role: Brand & Market, Activate & Convert

ACTIVATE & CONVERT

The event to buy-in

Well thought out activations, campaigns and events get the audience to take action, whether it's a better connection with the brand or a conversion. If activations are simply put together for their own sake Return On Marketing Investment (ROMI) goes down the drain. We have seen many great activations make use of small opportunities and marketing returns go through the roof. We constantly scan the industry, look at what is working best, and how to make it work for your brand.

FOR LARGE AND CORPORATE BUSINESSES
Product and Service Activations
Exhibitions
Trade Shows
Company Days
Golf Days
Corporate Events
Advertising Campaigns
Direct Marketing Strategies and Campaigns
Social Networking Platforms
Press Campaigns

 

Make Your Campaign Spend Back

When you spend on campaigns with us (whether it’s R100 000 or R10 million) we put ROMI (Return On Marketing Investment) measurements in place for you so you can:

  • Check that at a minimum you are making your spend back and in a positive ROMI
  • Assess what is working and focus the campaign budget on it

We focus on the bottom line and adjust the other tools to build it so you make your marketing investment back & grow your revenue base.

LET'S TALK