A slick, modern website is not necessary for every business, but keeping ahead of the competition demands keeping up and being better than competitors on all fronts. It's not just about looks any more. The focus must be on call-to-action and conversions.
Social media is not for all so we assess the market potential first and then a strategy to tap in. Leveraging off digital media is significantly more cost effective per impression than any other media. However, it requires diligent attention to have any impact.