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We all know the potential power of social media marketing "if we get it right". However, keeping up the tempo across multiple platforms slowly turns from a pleasure into a nightmare.


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When science & psychology meet. Smart activations companies know how to take a small crowd and put the worlds eyes on it. 


Mad Men-era advertising wiz, Herbert Krugman (Ted Bates, Inc., GE, and Raymond Loewy), took a special interest in consumer behavior. In order to plan efficient TV media buys, he did research in the late 1960s, on how many times consumers needed to see an ad for the same product or brand, before taking an action (i.e., buying). This is how he came up with his famous Theory of Effective Frequency for advertising.
Intuitively we know that repetition (frequency) is the basis of any learning process, and it's no different for consumers learning about a product. However, since cost optimization is an important consideration in media planning, the issue for advertisers is to limit the frequency to the point where diminishing returns occur.
After some research, Krugman initially concluded that the magic number was three. In other words, after seeing or hearing about a product or brand three times, consumers would take an action. As he explained it,

  • "The first time someone is exposed to your ad, you attract their attention, but nothing is really taken in, thus "What is it?".
  • The second time is when the consumer begins to engage with the relevance of the ad, and asks "So what?"
  • And the third exposure to the ad is when the viewer decides whether "This is for me", or whether they will choose to forget it."

Of course, a number of factors impact this ad frequency theory, for example: how well known the product or brand is already, the audience category, the complexity of the product or message, the cost structure of the product, the saturation level of the market, and more.
brain, advertising, theory of effective frequencyLater research (including some done by Krugman) suggested the number was more than 3 . For example, Canadian Grant Hicks decided it was five touches, based on his research on financial advisors and their clients. Nielsen media guru Erwin Ephron's work lead him to conclude it was three to five touches. More recently, a Nielsen study claims ten social media touches are needed to effect a behavior change.
Whether the number is 3 or 5 or more, the point here is that you've got to get your product in front of your customers multiple times in order for them to take the action you want.
Surprisingly, this isn't always obvious to all businesses – I worked with a CEO once who wondered why the ONE direct mail campaign he approved didn't bring in the results he wanted. And his product was fairly complex and new to the market – it would have benefitted from multiple advertising touches. Instead, he concluded that marketing wasn't working for his product.
The great thing about digital marketing today is that there are many cost-effective ways to achieve your multiple marketing touches: email, social media, display advertising, websites, microsites, sponsorships, content marketing, etc. And you can test each channel in order to find the right combination for your customers and brand, with much less cost and effort than Herb Krugman could back in 1969 when TV, radio, and print were the primary advertising channels.

Sources for more information:
Herbert E. Krugman. "The Impact of Television Advertising: Learning Without Involvement" Public Opinion Quarterly, volume 29, page 349, 1965.
Herbert E. Krugman. "Why Three Exposures May Be Enough." Journal of Advertising Research 12, 6 (1972): 11-14
Batra, Rajeev, Donald R. Lehmann, Joanne Burke, and Jae Pae. "When Advertising Have An Impact? A Study of Tracking Data." Journal of Advertising Research 35, 5 (1995): 19-32
Image Attribution:
1952 Burma-Shave streetcar sign, now at the Minnesota Historical Society
"Thinking", designed by Timothy Dilich, Evanston, Illinois
This entry was posted in Content Marketing, Life Hacks, Sales 2.0, Social Media, Work Hacks and tagged in advertising, effective advertising, Herbert Krugman, Mad Men era, Marketing, theory of effective frequency.

There's little point in generating more leads and enquiries if your existing conversion process results in most of your hard-won enquiries falling through the cracks.

Too many businesses are already generating all the leads and prospects they need ... but are unwittingly losing up to 95% of their sales opportunities, and pouring thousands, hundreds of thousands, or millions of pounds down the drain.

In these circumstances you may not actually NEED additional leads or prospects at all ... instead you need much better strategies for converting a larger portion of your prospects into customers.

Some clients have increased their conversion rate more than ten-fold whilst at the same time dramatically reducing the cost of acquiring those customers. Here are some of the strategies you can use:

1. Mapping your sales process

This valuable diagram maps the step by step processes required to convert your enquiries into sales. It tracks the actions you take to prepare for each sale; how you overcome concerns; build trust; understand your buyer's goals, needs and wants; create certainty that your product or service meets their needs; overcome their fear of making the wrong decision; officially confirm the sale ... and see to it that your buyer is truly satisfied. You'll be able to carefully study your sales process from every angle so that you manage and control each step, convert more effectively and address predictable buyer concerns before they pop up later as objections.

2. Measure conversion rate

What you measure you can manage, yet few businesses ever consider, let alone accurately measure, the percentage of their hard-won enquiries that convert into sales. Without a measurement system you can only guess at your sales conversion rate ... and usually it's an over-estimate! Once you start measuring your conversion rate you can start focusing on lifting your "benchmark" performance using some of the techniques listed on this page. If you measure what you are achieving, then focus on the key factors that will impact on changing it ... things WILL change, often with immediate effect. It's not uncommon for businesses to increase their sales levels by 20% JUST by focusing on their conversion target.

3. Qualify Leads better up front

Time wasted on unqualified leads is the No.1 factor that can affect your sales success, because not everyone is a prime prospect for your products or services. You can be "busy" all day talking to people, but you won't make sales unless you concentrate on qualified prospects, rather than offering your product or service to people who are unreceptive, not ready for, cannot pay for and are disinterested in what you're offering. You qualify your leads by offering very specific propositions to ensure that the people who respond to your marketing approaches are only those who have the desire, the capacity and the motivation to buy your product or service.
4. Fish where the big fish are
Even if you have the most technically advanced fishing equipment, you’ll leave empty handed if there are no fish in the lake. But if you just have a simple net, and the lake is teeming with fish, your chances of a catch are much greater. Where you cast your line is crucial to catching fish … and the same is also true in business. Successful businesses fish where the big fish are. They talk to customers who are familiar with their product or service, or already use it, or have a high probability of using it. Don’t waste your time trying to convince people who don’t need your product or service when there are customers out there who already know they need what you’re selling … and are thus part-sold before they even see you.
5. Packaged Information Offers
The right offer can increase your response up to 300%. Yet few businesses ever go beyond a token effort of making “some sort of offer.” Most people wrongly assume that their buyers already know it all, or aren’t interested in reading lots of words. In truth your prospects crave as much information as possible so they can make an informed purchase decision. By “packaging” your expertise into a special booklet, report or seminar and offering it as an inducement to get your prospects to contact you, you can bring prospects out of the woodwork in droves whilst simultaneously establishing your expertise and at the same time educating and informing the very people who are most interested in making a purchasing decision … which increases the probability that you’ll get the sale.
6. Show the chain, sell the first link
No one buys a chain link by link. People either buy the whole chain or they don’t. It is the same with converting business. If you show the customer all the steps in a sale and he or she agrees to the first step, the customer has bought the chain … unless you break it. You show the chain, make it clear how the phases in the sale are linked—from first agreement to purchase order—and then sell the first link … which is attached to the last link. Sell the first link and you sell the chain.
7. Using a planned agenda
A planned agenda for meetings with your prospects or customers is one of the most effective, yet under-utilised, tools in selling. It offers a number of key benefits: it makes your sales meetings more productive, effective and rewarding; it shows you’ve taken the time and effort to plan for the meeting which creates a positive impact right from the start; it allows you to take control of the meeting and keep to the allocated time; it increases your conversion rate by setting the right expectation from the outset; it helps you understand who really makes the decisions; it helps you to record and follow-through on any agreed actions and it will make you look and act more professionally, thus enhancing your reputation and increasing the chance that you’ll win the sale.
8. Onionize to understand
To convert successfully you must first get to the essence of your customer’s problem or needs. You must understand all of your customer’s concerns, desires, fears, and limits. You cannot prescribe a solution until you diagnose their need. You cannot turn your customer’s need into a want until you know how to put value on your customer’s desired state. Just as you peel an onion layer by layer, so, too, you help your customer get to the “heart of the matter.” “Onionizing” is akin to being an investigative reporter, detective, psychiatrist, doctor, and archaeologist. You ask, probe, dig, diagnose, and listen to understand … then prescribe the solution and win the sale!
9. Winning Quotes & Proposals
If either your product or your proposal are weak, your chances of a sale are slim to non-existent. If you normally send out single page “quotes,” you’re asking your buyers to make a leap of faith when they buy from you because they really have no idea if they’ll be getting a great service or a lousy one … and you’re inviting comparison with your competitors. If you focus instead on educating your buyers to understand the true value of your product or service by explaining how it solves their major concerns, telling them exactly what you do for them at each step, they KNOW it’ll be great. This will help you to win more tenders, charge what you’re truly worth and increase your conversion rate.
10. Educate by giving reasons why
You’re continuously striving in business to move people first to desire and then to buy your product or service, again and again. For most people, the missing link in this process is to provide your buyers with a complete understanding of the reasons why you do what you do, why you sell what you sell, why your product or service is better than others, why they should act, and why they’ll be disadvantaged if they don’t. The more you help your buyers to understand the tangible, compelling reasons why they should take action, the more powerful your positioning, the more people will understand the value and benefits you’re offering, the more they will trust, and the more comfortable they feel with what you’re offering.
11. Create Irresistable Offers
Remember, your prospects don’t need you as much as you need them. They have a multitude of choices available to them. Unless you offer them a really meaningful benefit for doing business with you, it’s easier for them to take no action at all. You therefore have to do everything you can to tip the scales and make it irresistible for them to take the next step. You do this by creating such a powerful and compelling offer that people would be foolish to pass it up. An offer that makes it more advantageous to acquire your product or service than not to do so, one which eliminates all the hurdles they have to jump over to do business with you and makes it harder to say “no” to you than to say “yes,” can increase your results up to 300%.
12. Increasing Sales Skills
One of the most immediate ways of leveraging your business is to continuously train your entire staff in non-manipulative, strategic selling principles, methods and understandings. Effective selling is not just a matter of learning a sales spiel or having the gift of the gab. The finest sales people in the world are helpful, not pushy. They believe in their product and make meaningful recommendations and suggestions based on their personal experience of what actually works. They provide the buyer with the information they need to make an informed decision … and they know how and when to ask for the order! By training everyone in these skills, you’ll be amazed at the massive compounding impact on your business.
13. Mastermind Script Books
Creating a collection of the most powerful, focused and persuasive sales presentations and sales scripts specifically for your business, that your sales professionals can use to consistently shatter industry sales records and effectively counter virtually every objection, stall or form of resistance you’re likely to hear so that you can close the sale. Because different prospects need to hear different responses, you need 15-20 different immediately available responses to each objection to achieve maximum effectiveness with the full range of prospects you’re likely to encounter. If the script or presentation doesn’t close the sale, it advances you more quickly to the close, builds a deep level of trust and sets you up for the next powerful piece of sales dialog.
14. Better presentation skills
Great speakers have some qualities in common. They have inner fire. They speak with authority. They connect with the audience through storytelling. They use their voices well. And they know how to prevent fear from overpowering them. They also know that what you say represents just 7% of the communication experience, whereas how you say it has five times more impact … and your body language represents 55% of the total impact of your presentation. Research also shows that people retain 20% of what they see, 20% of what they hear, and 50% of what they see and hear. The use of visual aids can therefore have a massive impact too and will allow you to get through more information in a shorter period of time.
15. Better Telephone Skills
A few quick calls will demonstrate that most businesses don’t use the telephone “sales-effectively”. For many customer enquiries, orders, or complaints, the telephone will be the primary, if not the only, method of dealing with your business. If you mismanage your telephone efforts, you waste opportunities galore, throw a fortune down the drain and jeopardize relationships with your best prospects and customers. Yet you can enhance the telephone skills of your team members both easily and inexpensively. This can turn the telephone into one of the most powerful business tools available, create a great impression for your business every time and produce explosively profitable results.
16. Constant follow-up
80% of all significant sales occur only after a minimum of five continuous follow ups … yet only 8% of sales people ever ask for the order a fifth time! Constant follow-ups are an enormously effective way of advancing and building your relationships, developing trust and gently leading your prospect to a purchasing decision. You can get as much as twenty times the sales and results if you constantly following up. When something makes such a significant difference, you owe it to yourself to follow up … and keep following up in a nurturing way. It will make a profound difference to your ability to convert business.
17. Recruit sales superstars
There is a special art to attracting and recruiting sales superstars for your business. They are original, intelligent, innovative, relentless, clever, creative, eager to please, entertaining, persuasive, compelling, highly communicative, learn very quickly and are a pleasure to deal with. Superstars adapt to every situation, never give up and become even more determined when presented with a challenge. Within three months they’ll normally be outselling your best performers. They can form a bond where nobody else can do so and make sales nobody else can get. Sales superstars don’t come cheap. But they’ll improve your conversion rate massively which makes them worth every penny!
18. Market research
Creating a need and a demand where none already exists, or convincing customers to do something they don’t know they want to do takes time, money, and more money. Discovering a need and filling it is far cheaper and easier than betting your destiny on a conjecture. Good third party market research not only brings objectivity, but can often persuade prospects and customers to reveal all sorts of issues that they will not tell a company person. It frequently also reveals that the message you think you are communicating is not the message being received by the prospect and can clearly indicate compelling ways to differentiate your business from your competition, which can significantly increase your conversion rate.
Other lead conversion strategies include:

    1. Capture and Log Prospect Information
    2. Demonstrations
    3. Winning Awards
    4. Lead Prospects to the Outcome They Desire
    5. Point of Sale Displays
    6. Reprinting and Distributing Press Articles
    7. Extraordinary Guarantees
    8. Effective Sales Management
    9. Sequential Marketing Messages
    10. Setting Sales Targets
    11. Gathering and Using Testimonials
    12. Try Before You Buy

Knowledgebase fact:
By June 2009 Marketing Wizdom’s knowledgebase contained more than 105 million words in 168,114 documents relating to 63 individual lead generation strategies. That’s equivalent to 375,000 pages, or 1,500 full sized books.
Some of that knowledge is and will be showcased in posts on this site. If you’re an entrepreneur or aspiring market leader, you will learn how to apply the full depth of that knowledge by participating in our new 3-year program … click here for a sneak preview
Knowledgebase fact:
By mid-2009 Marketing Wizdom’s knowledgebase contained more than 3.3 million words in 5,922 documents relating to 30 individual lead conversion strategies. That’s equivalent to nearly 12,000 pages, or 47 full sized books.
Some of that knowledge is and will be showcased in posts on this site. If you’re an entrepreneur or aspiring market leader, you will learn how to apply the full depth of that knowledge by participating in the Eureka program … click here for more information


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Saturday, 05 September 2015 16:03

How to make a low cost activation go viral

Activations that go viral need not cost a fortune. A well thought out strategy can be used to deliver the message to your immediate audience and go viral at the same time. Samsung's recent activation promoting wireless charging is a classic example of a low cost high impact campaign activation that has all the ingredients to go viral.

The new Samsung Galaxy S6 offers wireless charging. To promote this new feature Samsung asked the Belgian ‘upcycling artist’ Evy Puelinckx to turn unused cable spaghetti into new design objects. She collected 3km of wire to create a series of very cool hammocks and seats in which visitors of the Meise Botanic Gardens could recharge themselves. Source:

There are a few principles to keep in mind when setting up and activation that has viral attraction


Extract from Harvard Business Review

How Any Business Can Create Successful Viral Content Marketing Campaigns

Lesson 1:  Create a Viral Coefficient > 1

Breaking through the noise and going viral is the direct result having a viral coefficient above 1. For the sake of simplicity, viral coefficient can be thought of as the total number of new viewers generated by one existing viewer. A viral coefficient above 1 means the content has viral growth and is growing, and a coefficient below 1 means that sharing growth is diminishing.

So how do you create content that people will share?

Step 1: Write a compelling title

Your title is what attracts new viewers. The more people you can get to consume your content, the more chances you have for getting people to share it. If you can’t get the initial click, your content is dead in the water.

Step 2: Use strong emotional drivers to make people care and share

As Thales Texeira noted, it is important to create maximal emotional excitement quickly. Hit them hard and fast with strong emotions, but remember to keep the branding to a minimum. Heavy use of branding can cause many viewers to disregard the content as spammy or salesy, resulting in loss of interest, abandonment, or even backlash.

When your content is in video form, be sure to give people an emotional roller coaster. This should be done by “pulsing” the emotionally heavy hitting points in your content with breaks or gaps. It is helpful to think of it as “cleansing of the emotional palate.”  By creating contrast between the high levels of emotionality and areas of less emotional activation, the audience won’t find themselves becoming bored, satiated, or overwhelmed with too much of the same.

Step 3: Create content the strikes the correct emotional chords

While there is a good deal of evidence to suggest that strong emotions are key to viral sharing, there are a scarce few that indicate which emotions work best.

To this end, one of the best ways we’ve found to understand the emotional drivers of viral content is to map the emotions activated by some of the Internet’s most viralcontent.

In order to understand the best emotional drivers to use in the content we create, we looked at 30 of the top 100 images of the year from as voted on (one of the top sharing sites in the world). We then surveyed 60 viewers to find out which emotions each image activated for them. We used Robert Plutchik’s comprehensive Wheel of Emotion as our categorization. What we found was compelling:

1. Negative emotions were less commonly found in highly viral content than positive emotions, but viral success was still possible when negative emotion also evoked anticipation and surprise.

2. Certain specific emotions were extremely common in highly viral content, while others were extremely uncommon. Emotions that fit into the surprise and anticipationsegments of Plutchik’s wheel were overwhelmingly represented. Specifically:

  • Curiosity
  • Amazement
  • Interest
  • Astonishment
  • Uncertainty

3. The emotion of admiration was very commonly found in highly shared content, an unexpected result.

Here are a few sample images from the survey (And here are the full results of our research in heatmap form along with their corresponding images.)

Image-1 Image1heatmap


Image-13 Image-13heatmap


Image25 Image25-heatmap


Below is a heatmap of the aggregate emotional data, representing the totals compiled.



Lesson 2: Tie Your Brand to an Emotional Message

If strong emotional activation is the key to viral success, how can brands best craft highly emotional messages with their content?

First, think carefully about how your company, product or service is related to a topic or topics that taps into deep-seated human emotions within your target demographic.

The goal is to find the link to an issue that plagues your consumers and relates directly or even tangentially to your brand or product. At the same time, you must make sure that the topic you choose also positively reflects the position of your brand. Using the example of the

campaign mentioned above, it is clear that its viral success was the result of its ability to tap into a deep emotional reaction to commonly felt feelings of inadequacy and low self esteem. Dove created a positive emotional reaction by creating solidarity through their campaign. Their content delivered the message “Many women don’t see themselves for how pretty they really are — let’s change that.” Dove’s content engaged strong emotions – even difficult emotions – but managed to win by presenting a more important overarching idea.


Lesson 3: Consider the Public Good

Consider that one of the best ways to create an emotionally compelling piece of viral content that also works well with your brand is to tie your brand to a message for the public good. Brainstorm how your brand might be able to create content that does a public good or that creates awareness, but at the same time activates strong emotional drivers. One excellent recent example was a highly emotionally

from AT&T created to drive awareness for the dangers of texting and driving. AT&T hired famed filmmaker Werner Herzog. The short film has been viewed more than two million times.

Another example comes from a viral ad made for the Metro Trains rail service in Australia. The campaign, titled


To be sure, we are entering an era of marketing that is much more ambiguous, subtle, and not nearly as heavy-handed as it has been in the past. The good news is that there is ample opportunity for those who understand that engaging with audience means touching their hearts and contributing tangibly to their world.

Marketers are no longer in charge of what people see. If you want to get people’s attention, contribute something worthy of consumers’ time and emotional investment.

Tuesday, 01 September 2015 10:38

Windows 8 Mail Set up

What you will need

If you are hosted by The Business City the details below have been emailed to you.
Please contact us if you need them sent to you again.

    Email: This email address is being protected from spambots. You need JavaScript enabled to view it. (The domain name - website - we registered for you)
    Incoming (POP) server:
    Outgoing (SMTP) server:
    Account / User Name:  This email address is being protected from spambots. You need JavaScript enabled to view it.
    SMTP Authentication:  On (same Username as POP)
    SMTP Port:  587

Setting up a new account for Windows 8 Mail

1. Launch Search
Select the search icon from the charm bar on the right hand side
Add a new email account
Windows 8 Mail-1
2. Search for Mail
Search for ‘Mail’ and launch the Mail application
Add a new email account
Windows 8 Mail-2
3. Select View all in Settings
Select “View all in Settings” from the bottom left of the screen
Add a new email account
Windows 8 Mail-3
4. Select Other Account
Select “Other Account” from the "Add an account" menu on the top right of the screen
Add a new email account
Windows 8 Mail-4
5. Select Show more details
Then select “Show more details“ from the “Add your Other account” screen
Add a new email account
Windows 8 Mail-5
6. Enter your relevant details
Ensure that you enter your relevant details as shown in the screen below, then select “Connect”
Add a new email account
Windows 8 Mail-6
7. You have completed your account setup
Your Windows 8 Mail program should now be set up to send and receive mail.

Troubleshooting Guide

Email still not working? Troubleshooting account setup for Windows 8 Mail
1. Launch Search
Select the search icon from the charm bar on the right hand side
Add a new email account
Windows 8 Mail-a
2. Search for Mail
Search for ‘Mail’ and launch the Mail application
Add a new email account
Windows 8 Mail-b
3. Select Settings
Select “Settings” from the charm bar on the right hand side
Add a new email account
Windows 8 Mail-c
4. Select Accounts
Select “Accounts” from the menu on the right hand side
Add a new email account
Windows 8 Mail-d
5. Select your email account
Select your email account from the list of email accounts
Add a new email account
Windows 8 Mail-e
6. Enter your relevant details
Ensure that you enter your relevant details as shown in the screen below.
Add a new email account
Windows 8 Mail-f
7. Your account should be configured correctly
Your email account should now be configured successfully

Tuesday, 01 September 2015 10:25

Create E-mail Signatures in Outlook 2007/2010

Outlook 2007 Email Signature

Select "Tools | Options..." from the menu in Outlook

thumb create an email signature in outlook select tools options from the menu in outlook

Go to the "Mail Format" tab Click "Signatures..." under "Signatures"

thumb create an email signature in outlook go to the mail format tab

Go to the "E-mail Signature" tab Click "New"

thumb create an email signature in outlook go to the e mail signature tab

Type the new signature's desired name Click "OK"

thumb create an email signature in outlook type the new signature s desired name

Type the desired text of your signature under "Edit signature" Type the desired text of your signature under "Edit signature"

Click the insert image icon to add a logo or picture

thumb create an email signature in outlook type the desired text of your signature under edit signature

Outlook 2010 Email Signature

Open Outlook 2010.
Open a new message, click Home tab, click New E-Mail

thumb ol29

Click Signature, select Signatures

thumb ol30

Click New

thumb ol31 335x187

Enter a name for your signature and click OK.
In the body, configure your new signature and settings

Click the insert image icon to add a logo or picture

thumb ol32 519x244

Click OK

Tuesday, 01 September 2015 10:18

IPhone Email Setup

1. Start by selecting the settings icon from your home screen.

Select Mail
2. Select "Mail, Contacts, Calendars" from the menu:
Select Add Account
3. Select "Add Account..." from the menu:
Select Other
4. Select "Other" from the menu:
Select Add Mail Account
5. Select "Add Mail Account" from the list:
Enter your account information
6. Enter all the relevant details as in the screen below and select "Next":
Select IMAP
Select "IMAP" from the top of the screen:
Configure Incoming Server
7. Scroll down to "Incoming Mail Server" and enter all the relevant details as in the screen below and select "Next":
Under Incoming Mail Server/Host Name you can also use
Configure Outgoing Server
8. Scroll down to "Outgoing Mail Server" and enter all the relevant details as in the screen below and select "Next":
Select Yes
9. When prompted with the below pop up message. Select "Yes":
Select Save
10. You will then be prompted to "Save" or "Edit", you can select "Save".
You have completed your account setup
Congratulations, you have now successfully configured your email account on your iPhone.

Tuesday, 01 September 2015 10:11

IPad Email Setup

1. Start by selecting the settings icon from your home screen.

Select Mail
2. Select "Mail, Contacts, Calendars" from the settings menu:
3. Select "Add Account..." from the list of accounts:
Select Other
4. Select "Other" from the menu:
Select Add Mail Account
5. Select "Add Mail Account" from the list:
Enter your account information
6. Fill in the required fields as below and select "Next":
Configure Incoming and Outgoing Servers
6. Scroll down to "Incoming Mail Server" and fill in the relevant fields.
7. Scroll down to "Outgoing Mail Server" and fill in the relevant fields and select "Next":
Under Incoming Mail Server / Host Name you can also use
Select IMAP
Select "IMAP" from the top of the screen:
Select Yes
8. When prompted with the below pop up message. Select "Yes":
Select Save
9. You will then be prompted to "Save" or "Edit", you can select "Save".
You have completed your account setup
Congratulations, you have now successfully configured your email account on your iPad.

Tuesday, 01 September 2015 10:08

Galaxy S4 Email Setup

Start on your Home screen and tap All applications

    Tap Email.
    Enter your Email address.
    Enter your Password.
    Tap Manual setup.
    Select the type of account: IMAP

Incoming server settings

    Email address = email address
    Username = email address
    Password = password.
    POP/IMAP server =
    Security type = none
    Port = 110
    Tap Next

Outgoing server settings

    SMTP server =
    Security type = none
    Port = 587
    Require sign in = Tick.
    Username = email address
    Password = password.
    Tap Next

Account options

    Email check frequency = Your choice.
    Notify me when new mail arrives = Your choice.
    Tap Next

Set up email

    Account name = Your choice.
    Your name = Your choice.
    Tap Done

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