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SPECIAL: My Social Marketing Nightmare

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We all know the potential power of social media marketing "if we get it right". However, keeping up the tempo across multiple platforms slowly turns from a pleasure into a nightmare.


Imagine a team of experts managing, posting and measuring results to improve positioning for you on all the major platforms. Imagine no more, the team is yours.



We recommend running a campaign for 3 months, we analyse the results and focus on your successes for the next period.



FREE with any Social Media Package
  • - Setup & branding on 6 platforms
  • - Professional email system setup
  • - Branded email template
  • - Subscription form to your mailer


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Try Providing Feedback instead of silence

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When we perform an action or task, we want to know that it has been successfully completed. Feedback provides this closure to any action. It can be as subtle as the drying of ink on a piece of paper, or as blunt as a dialogue message confirming that one of your emails has been delivered. Silence on the other hand breeds uncertainty. Did it really work? Did I hear a click? Was the button really pressed? Should I try again? Feedback answers all these questions. It is a very valuable and essential element for any successful interaction.


Try Anticipating Intent instead of shortsightedness
Feelings of “yes this is exactly what I was looking for” may be brought on by some form of intent anticipation by the user interace. Having a UI which correctly guesses what the user is after, should in turn bring in more smiles and dollars (or at least less frowns). As one example, has achieved this at the micro interaction level with their mega drop down menu. The menu essentially detects intent of the correct sub-menu to display using some interesting geometry and front-end engineering. It saves the user the pain of moving the cursor across a diagonal line towards a desired sub-menu, only to discover that the sub-menu changed to something else or disappeared altogether. Detecting the user’s intent however is a balancing act that may be easier with simpler and scripted interactions. The playing field is still wide open for more advanced intent detection which might require stronger artificial intelligence.


Try Extra Padding instead of overcrowding elements
White space can definitely make content and/or data more readable. When elements are slightly separated away from each, they begin to be allowed to be perceived individually. This can be good for lists, tables, paragraphs or any sets of elements on a screen. One common way of applying white space is with extra padding all around an item. Without adequate padding on the other hand, elements begin to blur together into indistinguishable wholes. So when readability is concerned, padding may help.


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